Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community managers. In this guide, you’ll find eight tips that Sysomos recommends to help your brand with social media.