How will retailers sell in a heavily disrupted market where nearly 50 percent of consumers feel they are more informed than those selling them products? In the mobile age, retail organizations have an entirely new task ahead of them. They must de-silo the myriad channels to create an actionable, unified view of every customer and creating a consistent shopping experience in all channels. The new e-book from Sonata Software, Bringing customer-first innovation to market, offers just that. It includes new methodologies Sonata has developed to seamlessly personalize every touchpoint for a coordinated and effective consumer experience from the mobile device to the salesroom floor.
Full of proven insights, useful stats, and forward-looking ideas, the new e-book outlines opportunities presented by a cohesive view of each consumer. It describes Sonata’s four-pronged strategy for customer-first digital transformation in the mobile age. Beyond that, Bringing customer-first innovation to market, describes how you get a single, integrated, digital retail platform for best-in-class retail operations that enables new business models as well as transformation for digital innovation.
The reader will walk away with the breakthrough innovations they need to launch a digital-ready retail platform for stronger customer relationships, increased sales, and higher profits.