Today most marketers are relying upon some form of personalization to connect with their customers. But the current personalization model is broken. Typical personalization tactics are predatory, fail to provide insight into lasting intent, and are expensive to implement. To win more customers, brands need a new approach.
Identity Marketing is a new form of personalization in which bands use gated, personalized offers to acquire consumer tribes—like students, teachers, and the military—who share deep-seated attributes and experiences.
When you’re able to engage with your customers based on their identity you’re able to create a more authentic connection that drives customer acquisition. Identity Marketing enables leading brands to:
- Increase purchase intent
- Activate word of mouth marketing
- Lower acquisition costs
- respecting consumer privacy
SheerID’s Identity Marketing Platform provides marketers with all the tools you need to create and protect gated, personalized offers to identity and acquire consumer tribes. To learn more, read Rethink Your Personalization Strategy to Win More Customers.