If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering. Knowing this allows you to prioritize which accounts to pursue, and reach out to your prospects with a message that’s relevant and directly addresses their pain points. Technographics from HG Data enable you to get a complete picture of the technology footprint for your key accounts or prospects, including an organization’s hardware and software stack.
Read this whitepaper to learn information you can use to out-market, out-sell and outgrow your competition.