SOASTA’s 2016 Holiday Retail Insights Report

May 27, 2017

Shoppers are everywhere. And regardless of where they are and what type of… read more..
Ten things you should know about marketing automation

January 3, 2018

What is the impact of inefficient B2B marketing practices? How can marketing automation… read more..
The 5 Levels of Analytics Maturity: From Basic BI to Sophisticated Differentiators

July 20, 2017

Five years ago, end users were thrilled to get basic dashboards in standalone… read more..
The 5 Pain Points of Ecommerce

March 6, 2018

To deliver an engaging experience and connect with consumers, you must overcome these… read more..
The ABCs of Customer Experience

July 20, 2018

From “actionable insights” to “voice of the employee (VOE)”, there are many buzzwords… read more..
The AdRoll Guide to Account-Based Marketing

July 18, 2017

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The… read more..
The Age of Retail Transformation

May 29, 2018

IDC Corporation recently named PTC as a retail PLM leader in their new… read more..
The Blended Attribution Playbook

July 18, 2017

To accurately measure the impact of online advertising, it’s important to holistically evaluate… read more..