Your job doesn’t stop at collecting data and generating consumer insights. If you can’t effectively communicate those insights to the right people, the whole process could go to waste.
However, there’s no one-size-fits-all approach to consumer insights reporting. At times, you’ll need to generate reports to product and engineering teams to refocus development processes. Other times, you’ll need to give marketing the insights necessary to fine-tune messaging for the preferences of your target audience. And in many cases, you’ll need to generate consumer insights reports for executive management to communicate market trends or activity amongst competitors.
No matter which stakeholders you’re talking to, you need to make sure you’re providing the right reports to collaborate most effectively. If you can deliver these 10 analytics reports quickly and accurately, you’ll be well set up to work with any stakeholder in your organization.