Selecting an Internet marketing company is one of the most important business decisions you make. Choose the right company, and your online lead generation and e-commerce revenue will grow, delivering a substantial return on your marketing investment. Choose the wrong partner, however, and Internet marketing campaigns can quickly become a money pit, draining your budget and your lead pipeline. Read this article to avoid the mistake of hiring an Internet marketing company that tells a good story but doesn’t have the expertise to back it up. The information contained in the answers below is the product of more than a decade of experience in managing SEO, PPC, email and display campaigns for hundreds of B2B and B2C clients.