Today’s consumer goods market is becoming more niche and personalized. Demographic consumption habits have become a complex and varied landscape, and success in the CPG industry depends on learning to navigate it.
Getting ahead of the competition as new niches emerge often means expanding product lines and introducing new brands — but it doesn’t always have to. Technology can empower large consumer goods companies to score quick wins with the products you already carry, without waiting for product line expansions and brand development.