The research is in. Companies using AI achieve far superior return on marketing investments, including profit margins, customer lifetime value, and employee engagement.
However, simply adding AI capabilities to marketing programs won’t guarantee these benefits.
Aberdeen research reveals 4 key building blocks that must be incorporated into AI-infused marketing programs to make sure the right infrastructure and processes are in place. Check out this research brief to learn what they are and how your organization can leverage AI to gain Best-in-Class results.