Account Based Marketing isn’t new, and there are lots of different approaches you can take. The one thing that is constant across all ABM programs is that they can be resource and time intensive to do properly. Because of this, most companies either don’t have the resources to do it themselves, don’t have the right process in place, or simply don’t have the right technology to automate the critical pieces of an ABM program. And most ABM technology platforms don’t automate the right components of the program: the time-intensive audience, campaign, channel, copy, creative, message and offer testing that’s required to do ABM efficiently.
This ABM Best Practice Guide will take you through the six steps we’ve identified that are required for companies to do ABM properly, AND efficiently. Through the use of artificial intelligence that can run thousands of tests in a matter of days, you can dramatically exceed your lead generation, quality and cost goals.