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Business experiments, especially in digital formats like A/B testing, have exploded in the last decade. And for good reason. Experimentation promises the power of the scientific method to reduce uncertainty: Should we launch this product? Which messaging maximizes consumer engagement?
However, that promise comes at a price that few business leaders are prepared to pay. We don’t spend nearly enough time making the organizational investments necessary to harness the full potential of this tool.
Download this article and discover:
- A checklist for implementing business experiments
- The skills and resources to invest in for success
- How to incentivize an experimentation-first culture