It’s no longer enough for marketers to create broad campaigns that generate initial demand for the sales team. You need continuous touchpoints throughout the customer’s journey within a new framework of end-to-end, technology enabled, integrated marketing and sales strategy. That’s the difference between semi-random leads and truly qualified opportunities.
For transformative technologies like Cloud, PaaS, and AI, a sales model that integrates digital marketing, inside sales, and technical experts creates a sales engine that finds net new customers and drives recurring revenue.
Download now to learn how a more modern demand generation model can:
- Identify and approach new markets
- Understand new customers unique pain points
- Position new technologies successfully