Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience.
When creating your B2B personalization strategy, be sure to consider the following:
- Personalized messaging
- Adapting to the company’s structure
- Custom search and optimized product-finding capabilities
- Guided selling
- Timely content
When you provide a personalized experience for B2B customers, you are designing your platform for the way your customers think, work and collaborate. Download this eBook to learn even more benefits of creating your B2B personalization strategy.