It’s said that the only constant in the world is change. New business models supplant established practices, creating new opportunities to monetize existing solutions and new ways to meet customers’ needs.

The subscription model illustrates this concept, and its popularity and effectiveness have made it one of the fastest-growing e-commerce categories. In this post, you’ll learn about businesses that choose to add a subscription component and benefit from a consistent recurring revenue stream as well as customer loyalty and ongoing insights that the subscription model can produce.