More than half of online video is viewed on smartphones. Is your video ad strategy optimized for our mobile-first world? In this Ebook, we explore the recent surge in mobile advertising, what it means for advertisers, and how to make your mobile video ad strategy stand out from the pack.
Specifically, you’ll discover:
- How mobile video can lead to a significant lift in both brand awareness and purchase intent
- How to create the best ad experience for your mobile users (hint: one size does not fit all!)
- Best practices for engaging mobile viewers throughout the customer journey and driving better results for your business