It’s time to face the facts: Client-side tracking is dead, and the third-party cookie died with it. User privacy and security is more top-of-mind than ever before. As a result, a seismic shift is coming in the way internet browsers approach cross-site tracking and data collection. And it’s shaking the foundations on which digital advertising stands.
This guide is designed to equip digital advertisers with the knowledge to solve the challenges presented above. In the following pages, we’ll break down the implications of ITP 2.0 for online marketers. We’ll walk through the immediate steps you can take to mitigate any negative impacts on your business. And finally, we’ll reveal how advertisers and their partners can future-proof their tracking today to prepare for the digital advertising of tomorrow.