In partnership with Retail Dive’s Brand Studio, we surveyed 106 executives and marketing managers globally to learn what’s driving rising customer acquisition costs (CAC).
The playbook, Driving Down Customer Acquisition Cost By Integrating Content + Commerce, includes data and insights from industry experts investigating the complex factors influencing the rise of CAC. It also explores concrete strategies ecommerce brands can use to increase growth in the current retail landscape.
In this playbook, you’ll learn:
- Why CAC is on the rise
- What ecommerce marketers are doing to lower CAC
- How headless commerce creates a seamless digital experience