B2B digital marketing moves at a blistering pace, but it is vitally important that businesses allocate resources where they make the biggest impact on revenue. Juggling so many touch points, campaigns, and channels can make it difficult to pinpoint the revenue implications of each action. To help boost the bottom line, marketing needs the ability to align on objectives with sales; identify the most effective types of campaigns; optimize marketing plans based on results; and plan, execute, and manage campaigns across multiple channels.
Here are five ways marketing automation can help you improve your company’s bottom line: