Digital technology is changing healthcare fast, opening a new, digital world for pharma marketers to influence and inform HCPs who are getting more and more challenging to reach in-person. Yet, marketers still need to build relationships and trust that face-to-face meetings with HCPs traditionally provide.
Read this report to understand how marketers are evolving HCP engagement to keep pace with the industry’s digital transformation, and which HCP touchpoints and channels are yielding the best results.