When it comes to going upmarket, a direct mail campaign might just be your secret weapon.
Why? Because you know that selling into mid-market and enterprise companies means a much more complex sales process. The strategies that got your company to where it is today likely won’t work when selling into bigger organizations, so you’ve got to get more creative and tactical.
And a direct mail campaign is the perfect opportunity to do so. Here are five ways any sales team can use direct mail and gifting to go upmarket.