For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit message. With this gold mine of information, ABM campaigns can be even more focused and effective, whether your goal is to increase renewals/ upgrades, displace a competitor, or offer a complementary solution.
This eBook will guide you with all you need to know to improve the effectiveness of your ABM campaigns with technographics.