Konecranes is a world-leading group of Lifting Businesses™, serving a broad range of customers, including manufacturing and process industries, shipyards, ports and terminals. Konecranes provides productivity enhancing lifting solutions as well as services for lifting equipment of all makes. The Group has approximately 17,000 employees at 600 locations in 50 countries. Konecranes class A shares are listed on the Nasdaq Helsinki (symbol: KCR).
Challenge:
Konecranes USA Marketing wanted a seamless way to deliver both sales and marketing content to their sales teams, but also deliver a quality sales tool that enables their world-class sales teams to continue to deliver the best experience that Konecranes customers have come to expect.
Modus Solution:
Modus and Konecranes partnered to deliver CraneHub, a fully branded solution. Konecranes sales reps have seen CraneHub boost their customers’ engagement, and reps have said it’s the best tool they’ve ever used. One sales rep commented that using CraneHub has brought half interested customers to full attention, even causing them to pull colleagues into the meeting, getting them deeper into the account and connected with additional buying influences.
“Our North American sales teams are extremely grateful that we made the investment to build CraneHub with Modus Engagement. Our salespeople and managers have labeled it a “game changer” and believe it has elevated our professionalism even more in front of the customer.” – Jim Skowron, Vice President of Sales