Finding the right audience for your marketing messages is never easy. For development products and solutions, it can be doubly difficult. That’s because end users are as influential in the buying process (if not more so) as their managers. They have the authority to make the case that a product or solution can save time and money or help build a better product. In fact, the end-users are often the ones bringing a product or solution to their manager’s attention.
This changes the dynamic of who you market to. Focusing on individuals with management titles misses the people who increasing hold sway at the companies you want to reach.
Our ebook will help you understand why developers are so influential, how to market to them, and what tactics work to persuade these influencers.