Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing leaders are adopting innovative marketing technology (or “MarTech”) solutions to understand how people move through the entire customer lifecycle.
The challenges marketers face in terms of customer knowledge are often tied to customer data that isn’t integrated or unified. Reaching your customers across the multitude of digital touchpoints that exist is difficult to achieve when your data lives within separate point solutions across your organization.
In this whitepaper, we uncover the challenges marketers face in today’s world of marketing technology and the solutions that will allow your business to become truly customer-centric and drive sustainable results.