There is still much debate over the roles of different shopping channels and the future of the shopping experience. The team at Oracle Bronto wanted to understand the shopping habits of U.S. consumers who shop in-store, such as how frequently they’re shopping, which factors motivate them to shop in-store and what they want to see in the future. We learned some interesting facts about who is shopping in-store—and why. Variables depend on motivating factors such as need, income, demographic, or intangibles such as desire to see or feel a product. Which factors influence in-store shopping behavior, and how?
What you’ll learn:
- Which generation shops in-store the most frequently.
- The factors that inspire consumers to shop in-store.
- What consumers expect out of their shopping experience.
- How personalization can work for your company.