By its very nature, subscription commerce relies on recurring revenue, which means that these businesses need to continually ensure that their customers are happy and that profit margins are strong.
To grow, subscription businesses must minimize customer churn, which means regularly tracking the monthly churn rate and other metrics to know exactly how the business is performing — where it excels and where it faces challenges.
In this post, you’ll learn why every subscription business needs to understand and monitor key metrics. Metrics provide insights based on data, and they are the key to making the decisions that will support strong growth.