If you’re a consumer-facing brand, life isn’t fair. From your digital and traditional properties, to your internal teams and departments, and across your communications channels—your entire customer experience (CX) gets compared to companies with a lot more resources than you [probably] have.
But the truth is, you don’t need endless resources to create a seamless omnichannel experience that looks like a billion bucks! You just need the right approach, alignment, and technology.