3 Quick-Win Strategies To Beat The Competition

With half a trillion dollars spent online in the United States in 2018, eCommerce now represents a full 15% of total retail sales — a percentage that is growing with no signs of slowing down. While eCommerce channels are centers of growth across many categories, big consumer goods brands have had difficulty adapting to omnichannel strategies.The result: hundreds of millions of dollars in lost sales opportunities.

For category managers, brand strategists, and shopper marketers, this paper takes a closer look at answering three main questions:

  1. Why are the largest manufacturers of consumer goods struggling to maintain market share in eCommerce channels?
  2. What can large CPG companies do to better meet online consumer demands for more product information?
  3. How can brands effectively scale merchandising efforts across a multitude of eCommerce channels?