In our first annual “State of Revenue Marketing” report, Heinz Marketing surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics and automation to meet their company revenue goals.
Throughout this report, Revenue Marketers are defined as those who are accountable for 30% or more of actual revenue and bookings, and are ‘highly confident’ in hitting their revenue goal.
There’s more to this report than just insights and trends. You’ll also find a Revenue Marketing Maturity Model in the Appendix. The assessment will help you benchmark your team against peers and receive best practices and next steps to improve your revenue marketing skills.