Big data analytics is supposed to help organizations leverage all available data to understand customers, partners, markets and businesses, and to significantly impact performance. Organizations that successfully embed analytic insights into business decisions create a competitive advantage that CFOs cannot afford to ignore. But over the years, millions of dollars’ worth of investment in data warehouse and business intelligence tools have failed to deliver as promised. As a result, there is a growing demand among businesses for initiating smaller pilots in a test-and-learn environment. Learn about this secret and other Big Data truths in this free guide.