This guide analyzes the top performers in the fashion industry using YouGov BrandIndex, a global brand tracker that measures public perception of a brand and can compare the brand’s health to that of a competitor or an entire sector. Through the lens of specific purchase motivators, such as people who look for the lowest prices or those who shop only when discounts are offered, YouGov examines the brands driving success in metrics such as Value, Ad Awareness, Quality, Recommend, and Satisfaction.