Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews.
In this guide, you’ll learn the results of their findings, which revolve around the following questions:
• What are consumers and patients really looking for in online reviews?
• What ratings and review factors are most important when choosing a doctor?
• What sites are most used and trusted for this information?