As evidenced by social investments which are estimated to reach $50B by the end of next year, more and more companies recognizing the power of paid social advertising in an attempt to capture the attention of consumers.
The New Age of Transparency in Social media will dive into
- The way leading brands are leveraging social business intelligence
- The practice by which brands aggregate all social ad performance data
- How they enrich it to power intelligence dashboards that increase ROI through informed decision making
- And more!