We create over 2.5 quintillion bytes of data every day. That includes customer data: purchases, web visits, mobile app interactions, social media posts, “liked” ads, and call center charts.
No human could possibly make sense of it all. Here are 4 tips that you can take advantage of data to create better customer experiences:
- Use unstructured data
- Let cognitive help drive insights
- Combine Marketing and Advertising data
- Create holistic customer journeys
Learn more. Read the digital whitepaper, “Data the natural resource: 4 new ways to engage your customers like never before”.