Today’s digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for the right customer at the right time will dramatically improve marketing results and lifetime customer value.
Read this paper to learn four proven best practices in real-time inbound marketing that can produce bottom-line results:
- Make it personal
- Balance business objectives with customer needs
- Use real-time decisioning
- Enable collaboration
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