The age of the customer is well underway. Is your business keeping up?

U.S. companies lose $62 billion annually due to poor customer service—up more than 50% and 20 billion since 2013. This increase makes it seem like customer service is slipping, but in fact, it’s a product of a new, higher bar for customer service.

For home services providers, this “customer obsessed” model isn’t a switch you can turn on and of—it’s a fundamental shift in how you operate and how you engage with customers. Read on to learn more about how customer preferences have evolved and how home services providers can adapt.