Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing. The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty.
In order to thrive in 2019, top B2C marketers today have to be a combination of Marketing Technologist, Data Scientist and Brand Marketing Artist. It may sound complex, but it is achievable.
Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer.