Brands add partner marketing programs to their digital marketing mix to increase leads or sales, improve the lifetime value of their customers, and introduce new products and services to their existing customers. Brands host partner programs through their website or via their mobile apps.
Starting a partner marketing program for your brand is an important step in scaling your business and driving more traffic and sales. Depending on where you are in your company’s lifecycle, it is important to know where you are going and how you are going to get there.
In this comprehensive guide, you will learn about the three phases for every successful partner marketing program and a series of steps to build a virtuous cycle that becomes your partner program. We call it the TUNE In Framework.