Most of us interact with landing pages, while perhaps not being completely aware of their function or of how carefully they are designed. A landing page is a type of web page, but its purpose is completely different from that of a regular website page.
A landing page is a dedicated page designed for visitors to “land on” after they have clicked on a specific link related to your business or organization. This link could be from a Facebook ad, a Google search, a link in a social media post, or a link within your blog or online article.
Landing pages should be kept simple because they are designed to be a very fast read. You only have a few seconds to gain the attention of a visitor. Make it count by following these 12 Landing Page best practices.