The B2B Sales Funnel is broken. We identify companies. We leave voicemails, send emails, generate InMails, and push ads. But most of these are deleted, spam filtered, ignored, or blocked. So then we try to use new marketing technologies to reach prospects. But despite the mind numbing number of sales and marketing technologies we use, we still can’t answer two thorny questions that plague our sales funnel:

  1. How do you find the optimal audience to target?
  2. How do you move this audience efficiently down the funnel?

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